Hotspring Spas is the naming sponsor of the annual Blackclash event where ‘team rugby’ takes on ‘team cricket’. This event is often the most popular live sport broadcast on TVNZ in any given year.
Hit Squad incorporates our app-based ‘Splash Screen’ activation into the Hotspring website, which allows the audience to upload their gameday images for display on the big screen. The best submission wins the ‘best seats in the house’ (in the spa pool!) for the second half of the game.
This ‘upload and win’ opportunity fans drives fans to the Hotspring website, so more people interact with the brand and see the gameday spa deals. A great win-win for all involved.
