Nest Residential builds the warmest townhouses in New Zealand. And they do it without the unaffordable price tag.
Hit Squad quickly identified that the major marketing challenge for Nest lies in helping more Kiwis to understand just how much better performing, and cost-effective, their homes really are. This is no mean feat, as most of us are living in houses that barely meet the standard requirements of the building code – and largely assume this is ‘as good as it gets’. In fact, Nest is far exceeding this standard in almost all areas of design and construction. So much so that it’s difficult for the average New Zealander to appreciate how much warmer, quieter, drier, and safer a home can be!
Hit Squad not only rebuilt Nest’s website to focus on the core benefits to their customers, we also helped produce and deliver an ongoing video-based marketing campaign that gives both incidental viewers and prospective buyers a better understanding of why Nest builds at the level of quality it does.
