The Classic All Blacks were the brainchild of New Zealand rugby legend Andy Haden. He put together many games and tours featuring ex-players that soon became just as legendary as the man himself.
Andy’s children have vowed to continue their father’s work, having rebranded as ‘The Classics’, and have big plans in store for where the brand will head into the future.
We were fortunate enough to provide some creative and technical input into the (re)launch of The Classics at their game against Whanganui. Our integration allowed viewers to send in messages, photos, and videos to be played out on the TVNZ broadcast. We believe this is the first time this has ever been done in New Zealand.
