Wayne Langford (aka YOLO Farmer) is one of the most well-known and respected advocates for mental health in the rural sector. He also happens to be the president of Federated Farmers.
The YOLO Farmer brand already had a strong following on social media, but Wayne was looking to be more deliberate and consistent about telling great rural stories. Specifically, he wanted to create an ongoing series of short, engaging, social media-native videos that would reach even bigger audiences across multiple platforms.
We are very excited to be working with Wayne and his team to bring this ‘1-Minute YOLO’ series to life.
